Mississauga, Ontario
Serving businesses across Canada
Facebook and Instagram campaigns with platform-native creative, full-funnel structure, and a creative engine that keeps producing new angles — because on Meta, creative is the targeting.
The platform is far better at finding buyers than most advertisers give it credit for — provided you feed it clean signal and fresh creative. Here's what usually goes wrong.
The boost button optimises for engagement, not revenue. Likes from people who will never buy look like success and cost real money.
The same three images running for six months. Frequency climbs, hook rate collapses, and CPMs rise to compensate. Fresh creative is the fix, not more budget.
Since iOS privacy changes, browser-only tracking loses a large share of conversions. Without server-side CAPI and proper event matching, Meta is optimising half-blind.
Cold, warm and returning audiences squeezed into one ad set means your best-performing audience subsidises your worst, and neither gets the right message.
Stacking six interests on top of a small radius chokes delivery. Meta's algorithm now finds buyers better with broad targeting plus strong creative signal.
Scrolling users don't stop for a logo. Without a clear, specific reason to act right now, even perfect targeting delivers cheap clicks and no leads.
Each stage gets its own audience, its own creative and its own success metric. That's how you know what's actually working.
The job here isn't to sell — it's to earn three seconds of attention from people who fit your customer profile. We run broad targeting with strong creative signal and let Meta's algorithm find the pockets of demand, measuring on hook rate and cost per qualified click rather than immediate sales.
People who watched, clicked or engaged but didn't act. This is where proof does the heavy lifting: testimonials, before-and-afters, objection-handling videos, and the specific reasons your business is the safer choice. Usually the cheapest stage to improve and the most neglected.
Site visitors, cart abandoners, form starters and past customers. Small audiences, sharp offers, tight frequency caps. This stage typically carries the account's ROAS, which is exactly why it should never be the only stage running.
Your customer list is the highest-converting audience you own and the cheapest to reach. We build campaigns for repeat purchase, upsells, referrals and reviews — and simultaneously exclude buyers from prospecting so you stop paying to acquire people you already have.
The algorithm decides who sees your ad largely based on how people react to it. That makes a steady supply of new angles the single biggest lever in the account — which is why we treat creative as an ongoing production line, not a one-time deliverable.
One monthly fee covering strategy, creative, media buying and reporting.
Business Manager structure, pixel health, event configuration and domain verification checked and fixed before a dollar is spent.
Server-side tracking configured alongside the pixel with deduplication and event match quality monitoring, so Meta sees conversions browsers now hide.
Prospecting, lookalike, engagement and customer-list audiences built, refreshed monthly, and correctly excluded from one another.
Static, video and carousel ads produced in-house, written and edited for sound-off vertical viewing across Feed, Reels and Stories.
Primary text, headlines and hooks written for each funnel stage and tested continuously so you learn which message actually moves people.
Budgets shifted between ad sets as performance moves, with scaling handled in controlled increments that don't reset the learning phase.
Native lead forms with qualifying questions, connected straight into your CRM or inbox so leads get followed up in minutes, not days.
Ad comments and messages monitored and answered. Unanswered comments are visible social proof working against you.
Monthly reporting on spend, results, cost per lead and creative performance — with the next month's plan attached.
They solve different problems. Understanding which one your business needs first is worth more than any targeting trick.
| Meta Ads | Google Ads | |
|---|---|---|
| What it does | Creates demand by interrupting the right people | Captures demand that already exists |
| Best for | Visual offers, broad audiences, impulse and lifestyle purchases | Urgent needs and researched, high-consideration purchases |
| Main lever | Creative — new angles shipped continuously | Keywords, intent and landing page match |
| Time to traction | 1–2 weeks while creative and audiences settle | Days, since people are already searching |
| Cost per click | Generally lower | Generally higher, with higher intent behind it |
| Works best when | Your offer is clear in three seconds | There is real search volume for what you sell |
The free audit tells you which channel deserves your budget first — and we’ll say so plainly if that channel isn’t Meta.
The same four-stage system behind every account we manage.
Account structure, pixel and CAPI health, past creative performance and audience overlap reviewed and scored.
Week 1Funnel structure, audiences and the first creative batch produced, with tracking verified before launch.
Week 1–2Multiple angles run against each other at controlled spend to find the hooks and offers that earn attention.
Week 2–4Winning creative gets budget and new variants; fatigued creative is replaced before performance drops.
OngoingPlenty of agencies will run your Meta account. Fewer will tell you when the problem is your offer, your landing page or your follow-up speed rather than your targeting. We would rather have that conversation early than bill you for six months of polishing the wrong thing.
We work inside your assets under partner access. Pixels, audiences, creative and campaign history stay yours permanently.
Ad production is part of the retainer. Meta accounts fail on creative volume more than anything else, so charging extra for it makes no sense.
No twelve-month lock-in. We'd rather keep proving it than rely on a contract to keep you.
Mississauga-based, working across Ontario and Canada-wide. We know what Canadian audiences respond to and what they scroll past.
We went from guessing our cost per lead to knowing it exactly. The weekly check-ins keep us accountable without adding to our workload.
They rebuilt our creative from scratch and cost per lead dropped by more than half in six weeks. Same budget, better ads.
They found wasted spend in our account in the first week and told us exactly what to fix before we'd paid them anything.
Straight talk, no jargon, and they actually pick up the phone. That alone puts them ahead of every agency we've tried.
Every point below is something a client has told us they didn’t get from their last agency.
| Webtech Analyst | The typical agency | |
|---|---|---|
| Who actually works on your account | ✓A named strategist who knows your business | ✕A rotating junior juggling 30+ accounts |
| Contract length | ✓Month to month | ✕Six to twelve month lock-in |
| Account & data ownership | ✓Yours permanently, under your login | ✕Held inside the agency's own account |
| Optimisation cadence | ✓Reviewed and adjusted every week | ✕Monthly, if you chase them for it |
| Reporting | ✓Plain language, plus what changes next | ✕Auto-generated PDF nobody opens |
| Getting hold of someone | ✓Same day, by phone or email | ✕Ticket queue with a 48-hour SLA |
| Ad creative | ✓Produced in-house, included in the fee | ✕Billed separately, or left to you |
| Creative refresh rate | ✓New angles shipped monthly | ✕The same three ads for six months |
Scope is what changes between them, not how much attention you get. Pricing depends on your market and budget, so we quote it after the audit rather than guessing on a web page.
First proper Meta campaign, or one offer in one market.
Businesses scaling spend and needing a steady creative pipeline.
High-volume advertisers and e-commerce with catalogue campaigns.
The free audit separates the three, with the numbers behind each. Yours to keep either way.
Enough to exit the learning phase, which broadly means around 50 optimisation events per ad set per week. In practice that means most Ontario service businesses need a meaningful daily budget rather than a token amount spread across five campaigns. The free audit gives you a specific number for your market and offer.
We produce it. Static ads, short-form video, carousels and UGC-style edits are all included in the retainer. If you have product photography, footage or customer videos we'll use them — real footage usually outperforms anything polished.
Not any more. Browser-based tracking loses a significant share of conversions to privacy controls and ad blockers, which means Meta optimises on incomplete data. We set up the Conversions API server-side alongside the pixel, with deduplication and event match quality monitoring.
Expect one to two weeks of learning before performance stabilises, and four to six weeks before you know which creative angles are the real winners. Anyone quoting a guaranteed result before seeing your offer is guessing.
Often, yes — but the funnel looks different. Longer nurture, lead magnets rather than direct sales asks, and heavier retargeting. For some B2B niches we'll recommend cold email or Google Ads first and tell you why.
You do. We work inside your Business Manager with partner access, so your pixel data, custom audiences, creative library and campaign history remain yours if we ever part ways.
Yes. Both run through Meta Ads Manager, including Feed, Reels, Stories, Explore and Messenger placements. We test placements rather than assume, since the best-performing surface varies by industry.
We'll tell you, and we'll show you the numbers behind it. We build landing pages too, but you'll get the honest diagnosis regardless of whether you hire us for the fix.
Get a free Meta Ads audit covering your account structure, tracking health, creative performance and funnel gaps — yours to keep either way.
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